The idea is that each online advertising campaign has its own landing page which matches up with the content in the ad. The ad captures the audience and the landing page helps to convert them before they even get to your website.

If you offer several services, but only want to promote one- a landing page will take your ideal target demographic to a uniquely designed sales funnel page which means your advertising will be much more effective at converting browsers into buyers.

Having a website is not enough on its own. When consumers hit your website, they may be distracted by the many things they see, but not see any obvious actions to take. This may cause them to flounder around your site and not interact with it in any meaningful way.

This is where a landing page can be useful in specifically directing people in which action to take.

Anyone can be a content writer. Just start writing information and publish it on the internet. But not everyone can be a copywriter. A copywriter hones their writing and persuasion skills over years to become an expert in their field.

They often have sales and marketing experience combined with an inquisitive nature and so can convey complex ideas in a variety of ways, depending on the requirements of the job.

This can be particularly handy on a website or landing page when you want to persuade your readers to use your service. The written content on your website may be seen thousands of times a month for an indefinite period of time. Why wouldn’t you want it to be a well-written convincing piece of work?

Though it’s often overlooked and undervalued, having access to a good copywriter can equate to actual money in your bank account as quality copy is one of the keys to good conversion rates. It’s for this reason that it’s worth spending the extra dollars having an expert check your content.

The video trend is huge and still growing because of its effectiveness as a content medium. A good compelling video will continue to deliver engagement for years as it can be used and reused on your website, landing pages, social media pages, YouTube and even within your Google advertising campaigns.

Our video services are customisable depending on what you’d like to convey but can include any of the following:

• Production
• Writing scripts
• Storyboarding
• On-site or off-site filming
• Animated graphics
• Green screen effects
• Editing
• Narrating
• Arranging hair and makeup artists

Videos will assist in conversation rate optimisation through building trust and conveying a message through words, images, passion and empathy. Complex ideas can be broken down on video and add a human element that should not be underestimated in its effectiveness.

It’s for this reason we implore clients to add a video to their website and marketing activities; because it’s guaranteed to improve conversions.

We use Google Optimize software which enables you to run experiments and tests individually alternating small elements on a page like the colour of a call-to-action button, a heading, images, the length of content or the content itself, potential buyers will be more or less inclined to take action.

The feedback gathered through the initial phase of testing is then applied to the next round of hypothesis testing, with each element tested in its own round of A/B testing.

The eventual result is a very high converting landing page or advertising campaign that can be used for as long as the results are great. Once results start to dip, the next round of A/B testing begins with the same eventual goal.

The process of A/B testing is most effective and therefore valuable for clients who can provide large amounts of data, i.e. businesses with more traffic or products as the testing can be time consuming and requires interaction to gather the evidence.

With the feedback provided by A/B testing, we’ve created amazing results and so continue to offer it as a service to any client whose focus is on high conversions.