Great

Website Design

Increases your businesses bottom line by converting more browsers into buyers.

Lay the foundations for business success with a website specifically built for lead generation. We design ‘marketing focussed’ websites that not only look good, but consistently drive new business.

Get a website that performs on all levels; a great user experience for your customers – working as a vital lead generation tool for your sales team.

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“Amazing experience with these guys, there follow through is amazing and they have delivered everything they promised plus more. If you want to increase traffic to your website the right way with lasting results, these are the guys.”

Tiko Gawin – Managing Director, A Tech Recyclers

OUR
WEBSITE SERVICES

WordPress Development

The majority of our websites are built with WordPress, the most popular content management system in the world. With over 50,000 plugins to choose from, WordPress sites can be customised any way you like.

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As WordPress is an open-source software, you will never be locked in to using just one developer for life, thanks to the worldwide community of WordPress developers who are constantly improving and extending the platform’s functionality.

Once we’ve designed and built your high converting WordPress website, you will be easily able to update content yourself. With the vast number of plugins to choose from, the platform has no limits to its capabilities and is highly extendable.

Our affordable WordPress development services include design and implementation, UX and conversion tracking.

e-Commerce Websites

We use a variety of platforms to build e-commerce sites including WordPress, WooCommerce, Shopify and Magento.

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If you want to sell products 24/7 throughout Australia and internationally, you need a modern, easy-to-use website with e-commerce functionality. For businesses that sell a smaller range of products, WordPress with the Woo Commerce plugin (shopping cart functionality add-on) may be the way to go.

Businesses that sell a larger number of products might benefit from a dedicated e-commerce CMS like Shopify or Magento with extended search options for buyers.

Our web development team works with each client to create modern e-commerce websites that turn browsers into buyers. We install conversion tracking software to assist in identifying where each sale comes from and where best to spend your marketing dollars.

Some of the e-commerce features we can add to websites to increase conversion rates include upselling and cross selling plugins, coupon codes, special offers, cart abandonment notifications and more.


Graphic Design

Visually appealing design and imagery is a must for any modern website. From the initial layout design, to your logo, product images, clickable images and calls-to-action, a graphic designer can take the ordinary and make it extraordinary.

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If you want a truly original and unique website, rather than a template used by everyone in your industry, our graphic designer will customise a design for your business, tying in your existing branding and will create a style guide for future marketing.

Our qualified graphic designer specialises in website development to improve the design and UX of the initial website layout, brand messaging, logos (as required), featured images, website banners and image editing.

Other graphic design services available include business cards, swing tags, product packaging, promotional materials, social media image editing, marketing materials and other one-off design services.

Custom Development

We can extend the functionality of your website by creating custom plugins and adding feature that aren’t available on standard WordPress websites. This includes connecting and integrate existing systems and much more.

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Anything you can think of, we can do for you including adding booking systems, stock level management systems, adding user features, back-end features to increase the productivity of your team, front end feature changes etc.

We can also create plugins from scratch, modify existing plugins to suit your needs and basically make your website do anything or look any way you like.


Managed Web Hosting

Comprehensive website management and hosting package for businesses that should not be missed. It includes:

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  • Hosting with fast local Australian servers
  • Regular backups
  • Updating plugins and regular CMS updates
  • Making changes to the site’s content on request
  • Security monitoring and hardening
  • Uptime monitoring
  • Full website and hosting support for troubleshooting
  • Peace of mind

The complete website management and package is $100 a month or ongoing hosting is $39 a month.

Content Development

Quality content plays a key role in SEO and conversion rate optimisation. Google loves informative, well-written content and consumers want their questions answered immediately in bite size chunks.

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You’ve got seconds to capture the attention of your audience or you’ve lost them. Getting the content right on your website is therefore vitally important to keeping your customers engaged.

Our content development service includes:

  • Copywriting – content for your website designed to inform and persuade consumers.
  • Blog and article writing
  • Video Production
  • Infographics

Our Recent Work

3 Principles of High Converting Websites.

Though there are numerous ways to insure your new website built for conversions, we’ve outlined the top 3 principles below.

1

Fast, Responsive and Easy

Attention spans are short. People don’t wait. They don’t put up with slow or difficult to navigate websites. Information should be well organised, accessible and easy to find on your website or consumers will bounce and go elsewhere. Your website should be intuitive to use and preemptively answer user questions.

It’s worth noting that more than 40% of all website traffic in Australia is from mobile devices (phones, laptops, tablets)– so you want to make sure your website is fully responsive across every mobile platform.


2

Gain Consumer Trust

Consumers won’t hesitate to purchase from a business they trust. So, if you want to maximise your website conversion rates, then ensure your potential customers trust your business as quickly as possible. Make trust-gaining elements like awards, qualifications or guarantees stand-out on the page. And off page, make sure to have good quality verifiable reviews available for those who like to do their research before purchasing.

Below is a list of 10 ways you can instantly boost the trustworthiness of your business:

  • Customer reviews – from Verifiable sources such as Google & Facebook.
  • Industry credentials and experience – bring attention to your credentials and experience to show you know what you’re doing.
  • Relevant awards and accolades – Show people what you’ve done to stand out. By listing awards, you increase the likelihood that prospective customers will choose you over a competitor with no awards.
  • Display the logos of your partners or customers – This is a fast-track way of showing that other people trust you and so they should too.
  • Show recent work and/or case studies – A gallery portfolio, case studies or before and after pictures can show that your product or service works and helps consumers get an idea of what you can do for them.
  • Live chat – Offering an automatic chatbot or messenger service makes consumers feel like they will be listened to whenever they need help, which is often a deciding factor in choosing one service over another. This is regardless of whether they choose to actually use it or not.
  • Use authentic Images – Show some of your own images rather than just stock images. This will help to show your authenticity as a service and that you’re not just the same as everyone else who uses the same stock images.
  • Create helpful content resources – Become an authority in your industry by answering questions consumers may have. Create further content that may be of use too as often consumers will share helpful info.
  • Guarantees – If you can offer some sort of guarantee, you take some of the risk out of deciding to purchase and cut the decision making time down.
  • Social Profile Integration – Integrating your social profiles on the website

3

Design for the User

When designing a website with the user in mind, you’re not only thinking about how to maximise sales, but you’re also being really helpful to the user by directing them to where they want to go.

In the website design phase, knowing the demographic; the products or information they’re looking for, where they will intuitively look for that information, making the site flow logically, and making it easy to buy products and complete the checkout is imperative.

Apex Conversion Studio

Website elements that we use to boost the conversion rates.

  • MULTI-STEP CONTACT Forms
  • Click to Call for Mobile
  • Floating Google & Facebook Reviews
  • Email Signup Forms & Popups
  • Promotions & Limited Time Offers
  • Coupons and Giveaways
  • Up-sells and Cross-Sells
  • User Tracking & Data Collection

Addition Services to Help Your Website Convert at it’s Best

Copywriting & Video internet use is on mobile devices. And Google gives more visibility to mobile-friendly websites. So we work hard to make sure our high-converting website design translates seamlessly to a smooth mobile experience that makes it easier than ever for all internet users to buy from you.

Landing Pages

For you this means that we have more attention, time, and resources to focus on making sure your business gets the maximum possible return on investment.

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SEO stands for “search engine optimization.” … All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Copywriting

For you this means that we have more attention, time, and resources to focus on making sure your business gets the maximum possible return on investment.

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SEO stands for “search engine optimization.” … All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Video Production

For you this means that we have more attention, time, and resources to focus on making sure your business gets the maximum possible return on investment.

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SEO stands for “search engine optimization.” … All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

A/B Split Testing

For you this means that we have more attention, time, and resources to focus on making sure your business gets the maximum possible return on investment.

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SEO stands for “search engine optimization.” … All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

  

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AVOID THE PITFALLS OF BAD
WEB DEVELOPERS

Don’t fall victim to these common traps when getting a website built:
1. Web designers who never complete the job.

They might be a friend, family member or web design student who offered you a cheap or free website but they never manage to allow enough time to complete the job. You could be waiting a long time for something that ends up looking basic and not working as well as you need it. It’s worth paying a professional for their experience, support and agreed-upon deadlines.

2. Proprietary software.

It’s great to have a web developer who can customise your website, but avoid using a designer who uses proprietary software as you will be locked into them for all changes moving forward. This means if you want to end your dealings with them, you can never change your website again as you’re dependent on their software only. Make sure your designer uses an open-source software like WordPress which is supported by an international community of thousands of developers.

3. Build a website on your own domain name.

Don’t use a company who builds your website off of their own extension. Once again, you will be locked into that company for good and if they choose to delete your website, they can. Use a designer who puts your business’s interests first and creates a customisable website that you own outright. After all, your website becomes a business asset, so once you’ve paid for it, make sure it’s actually yours!

Make Your Website Work For You! Speak To A Web Developer.

Speak to the web design experts at Apex Strategy and find out how we can help bring your website up to date and make it a key part of your business that you can be proud of!

OBLIGATION FREE
WEBSITE CONSULTATION

Speak to the website conversion experts at Apex Strategy and find out how we can help bring your website up to date and make it a key part of your business marketing.

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