Website Design

Lay the foundations for business success with a website specifically built for lead generation. We design ‘marketing focussed’ websites that not only look good, but consistently drive new business.

Get a website that performs on all levels; a great user experience for your customers – working as a vital lead generation tool for your sales team.



WordPress Website Design
& Development

We build on the words most popular and flexible website content management system that can be customised any way you like.

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With over 50,000 plugins to choose from, WordPress sites can be customised any way you like. As WordPress is an open-source software, you will never be locked in to using just one developer for life, thanks to the worldwide community of WordPress developers who are constantly improving and extending the platform’s functionality.

Custom Development

We can extend the functionality of your website by creating custom plugins and adding feature that aren’t available as standard.

This includes connecting and integrate existing systems and much more. Anything you can think of, we can do for you including adding booking systems, stock level management systems, adding user features, back-end features to increase the productivity of your team, front end feature changes etc.

We can also create plugins from scratch, modify existing plugins to suit your needs and basically make your website do anything or look any way you like.

e-Commerce Store Development

WooCommerce, Shopify and Magento.

If you want to sell products 24/7 throughout Australia and internationally, you need a modern, easy-to-use website with e-commerce functionality. For businesses that sell a smaller range of products, WordPress with the Woo Commerce plugin (shopping cart functionality add-on) may be the way to go.
Businesses that sell a larger number of products might benefit from a dedicated e-commerce CMS like Shopify or Magento with extended search options for buyers.
Our web development team works with each client to create modern e-commerce websites that turn browsers into buyers. We install conversion tracking software to assist in identifying where each sale comes from and where best to spend your marketing dollars.

Some of the e-commerce features we can add to websites to increase conversion rates include upselling and cross selling plugins, coupon codes, special offers, cart abandonment notifications and more.



e-Commerce Store
Development

We use a variety of platforms to build e-commerce sites including WordPress, WooCommerce, Shopify and Magento.

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If you want to sell products 24/7 throughout Australia and internationally, you need a modern, easy-to-use website with e-commerce functionality. For businesses that sell a smaller range of products, WordPress with the Woo Commerce plugin (shopping cart functionality add-on) may be the way to go.
Businesses that sell a larger number of products might benefit from a dedicated e-commerce CMS like Shopify or Magento with extended search options for buyers.

Our web development team works with each client to create modern e-commerce websites that turn browsers into buyers. We install conversion tracking software to assist in identifying where each sale comes from and where best to spend your marketing dollars.

Some of the e-commerce features we can add to websites to increase conversion rates include upselling and cross selling plugins, coupon codes, special offers, cart abandonment notifications and more.



Graphic Design
Service

We take the ordinary and make it extraordinary. From website layout designs, business logos to banners, brochers and flyers.

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Visually appealing design and imagery is a must for any modern website. If you want a truly original and unique website, rather than a template used by everyone in your industry, our graphic designer will customise a design for your business, tying in your existing branding and will create a style guide for future marketing.
Our qualified graphic designer specialises in website development to improve the design and UX of the initial website layout, brand messaging, logos (as required), featured images, website banners and image editing.

Other graphic design services available include business cards, swing tags, product packaging, promotional materials, social media image editing, marketing materials and other one-off design services.

“Amazing experience with these guys, there follow through is amazing and they have delivered everything they promised plus more. If you want to increase traffic to your website the right way with lasting results, these are the guys.”

Tiko Gawin – Managing Director, A Tech Recyclers

Our Recent Work

3 Principles of High Converting Websites.

Though there are numerous ways to insure your new website built for conversions, we’ve outlined the top 3 principles below.

1

Fast, Responsive and Easy

Attention spans are short. People don’t wait. They don’t put up with slow or difficult to navigate websites. Information should be well organised, accessible and easy to find on your website or consumers will bounce and go elsewhere.

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Your website should be intuitive to use and preemptively answer user questions.
It’s worth noting that more than 40% of all website traffic in Australia is from mobile devices (phones, laptops, tablets)– so you want to make sure your website is fully responsive across every mobile platform


2

Gain Consumer Trust

Consumers won’t hesitate to purchase from a business they trust. So, if you want to maximise your website conversion rates, then ensure your potential customers trust your business as quickly as possible.

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Make trust-gaining elements like awards, qualifications or guarantees stand-out on the page. And off page, make sure to have good quality verifiable reviews available for those who like to do their research before purchasing.

Below is a list of 10 ways you can instantly boost the trustworthiness of your business:

  • Customer reviews – from Verifiable sources such as Google & Facebook.
  • Industry credentials and experience – bring attention to your credentials and experience to show you know what you’re doing.
  • Relevant awards and accolades – Show people what you’ve done to stand out. By listing awards, you increase the likelihood that prospective customers will choose you over a competitor with no awards.
  • Display the logos of your partners or customers – This is a fast-track way of showing that other people trust you and so they should too.
  • Show recent work and/or case studies – A gallery portfolio, case studies or before and after pictures can show that your product or service works and helps consumers get an idea of what you can do for them.
  • Live chat – Offering an automatic chatbot or messenger service makes consumers feel like they will be listened to whenever they need help, which is often a deciding factor in choosing one service over another. This is regardless of whether they choose to actually use it or not.
  • Use authentic Images – Show some of your own images rather than just stock images. This will help to show your authenticity as a service and that you’re not just the same as everyone else who uses the same stock images.
  • Create helpful content resources – Become an authority in your industry by answering questions consumers may have. Create further content that may be of use too as often consumers will share helpful info.
  • Guarantees – If you can offer some sort of guarantee, you take some of the risk out of deciding to purchase and cut the decision making time down.
  • Social Profile Integration – Integrating your social profiles on the website

3

Design for the User

When designing a website with the user in mind, you’re not only thinking about how to maximise sales, but you’re also being really helpful to the user by directing them to where they want to go.

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In the website design phase, knowing the demographic; the products or information they’re looking for, where they will intuitively look for that information, making the site flow logically, and making it easy to buy products and complete the checkout is imperative.

Apex Conversion Studio

Website elements that we use to boost the conversion rates.

  • MULTI-STEP CONTACT Forms
  • Click to Call for Mobile
  • Floating Google & Facebook Reviews
  • Email Signup Forms & Popups
  • Promotions & Limited Time Offers
  • Coupons and Giveaways
  • Up-sells and Cross-Sells
  • User Tracking & Data Collection

Additional Services to Create Breakthrough Sales

To get the best possible result for your business, we may recommend one or more of our additional services, depending on your business aspirations.

Landing Pages

A landing page is a web page used as a lead generation or sales conversion tool in conjunction with a specific advertising campaign, that has one purpose: to catch a targeted audience and get them to perform a clear-cut action.

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Landing pages are designed using sales psychology to move leads through the sales funnel and work in partnership with a particular advertising campaign.

The idea is that each online advertising campaign has its own landing page which matches up with the content in the ad. The ad captures the audience and the landing page helps to convert them before they even get to your website.

If you offer several services, but only want to promote one- a landing page will take your ideal target demographic to a uniquely designed sales funnel page which means your advertising will be much more effective at converting browsers into buyers.

Having a website is not enough on its own. When consumers hit your website, they may be distracted by the many things they see, but not see any obvious actions to take. This may cause them to flounder around your site and not interact with it in any meaningful way.

This is where a landing page can be useful in specifically directing people in which action to take.

Copywriting

Copywriting is the art of persuasion in written format. Quality copywriters are results oriented writers who use psychology and the language of persuasion to carefully combine words with a specific intent.

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They get inside consumers heads and understand what drives them to buy. Copywriting is heavily advertising based, although there are copywriters who also specialise in other forms of writing, like SEO copywriting or content writing, article writing, blog post writing etc.

Anyone can be a content writer. Just start writing information and publish it on the internet. But not everyone can be a copywriter. A copywriter hones their writing and persuasion skills over years to become an expert in their field.

They often have sales and marketing experience combined with an inquisitive nature and so can convey complex ideas in a variety of ways, depending on the requirements of the job.

This can be particularly handy on a website or landing page when you want to persuade your readers to use your service. The written content on your website may be seen thousands of times a month for an indefinite period of time. Why wouldn’t you want it to be a well-written convincing piece of work?

Though it’s often overlooked and undervalued, having access to a good copywriter can equate to actual money in your bank account as quality copy is one of the keys to good conversion rates. It’s for this reason that it’s worth spending the extra dollars having an expert check your content.


Video Production

Whether it’s a testimonial, product demonstration, explainer video, or an introduction to the head of the company, a well-produced quality video is a highly effective way to increase engagement and conversions.

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The video trend is huge and still growing because of its effectiveness as a content medium. A good compelling video will continue to deliver engagement for years as it can be used and reused on your website, landing pages, social media pages, YouTube and even within your Google advertising campaigns.

Our video services are customisable depending on what you’d like to convey but can include any of the following:

  • Production
  • Writing scripts
  • Storyboarding
  • On-site or off-site filming
  • Animated graphics
  • Green screen effects
  • Editing
  • Narrating
  • Arranging hair and makeup artists

Videos will assist in conversation rate optimisation through building trust and conveying a message through words, images, passion and empathy. Complex ideas can be broken down on video and add a human element that should not be underestimated in its effectiveness.

It’s for this reason we implore clients to add a video to their website and marketing activities; because it’s guaranteed to improve conversions.

A/B Split Testing

A/B testing is a conversion rate optimisation tool based in scientific methodology that’s designed to test two or more pieces of content, websites, landing pages or Google advertising campaigns to see which is more effective in delivering results.

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We use Google Optimize software which enables you to run experiments and tests individually alternating small elements on a page like the colour of a call-to-action button, a heading, images, the length of content or the content itself, potential buyers will be more or less inclined to take action.

The feedback gathered through the initial phase of testing is then applied to the next round of hypothesis testing, with each element tested in its own round of A/B testing.

The eventual result is a very high converting landing page or advertising campaign that can be used for as long as the results are great. Once results start to dip, the next round of A/B testing begins with the same eventual goal.

The process of A/B testing is most effective and therefore valuable for clients who can provide large amounts of data, i.e. businesses with more traffic or products as the testing can be time consuming and requires interaction to gather the evidence.

With the feedback provided by A/B testing, we’ve created amazing results and so continue to offer it as a service to any client whose focus is on high conversions.



Custom Website
Development

We can extend the functionality of your website by creating custom plugins and adding feature that aren’t available as standard.

Read more
This includes connecting and integrate existing systems and much more. Anything you can think of, we can do for you including adding booking systems, stock level management systems, adding user features, back-end features to increase the productivity of your team, front end feature changes etc.
We can also create plugins from scratch, modify existing plugins to suit your needs and basically make your website do anything or look any way you like.



Complete Web Managment
& Hosting

Comprehensive website management and hosting packages for businesses that should not be missed.

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Service Includes:

  • Hosting with fast local Australian servers
  • Regular backups
  • Updating plugins and regular CMS updates
  • Making changes to the site’s content on request
  • Security monitoring and hardening
  • Uptime monitoring
  • Full website and hosting support for troubleshooting
  • Peace of mind

The complete website management and the package are $100 a month or ongoing hosting is $39 a month.



Copywriting & Content
Development

Quality content plays a key role in the sucess of your digital makreting and should be overlooked.

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Google loves informative, well-written content and consumers want their questions answered immediately in bite size chunks. You’ve got seconds to capture the attention of your audience or you’ve lost them. Getting the content right on your website is therefore vitally important to keeping your customers engaged.

Our content development service includes:

  • Copywriting – content for your website designed to inform and persuade consumers.
  • Blog and article writing
  • Video Production
  • Infographics

Our Pitch

At Apex Strategy, we do more than just build websites. We will work hand in hand with you to identify your business growth objectives and create a website and marketing strategy to support your needs.

Our design team maps out the best plan to create user-friendly, high-converting website.

We have the know-how and drive to deliver a well-built fully functioning website that looks good and effectively conveys your brand messaging.

Whether you’re after basic website functionality, an e-commerce website or custom web development, we bring our A game and will deliver you a design that you can be proud of.

Once you’ve decided to go ahead with your new website build, we start moving forward right away.

You’ll speak with a project manager who will walk you through the next steps and create the plan for moving forward.

Get in touch on 1300 364 204 to discuss the scope of your web design project today and get the ball rolling.

Let's Go